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Carbon accounting made simple: How to get started on measuring and reporting emissions
May 15, 2025, 3:30pm GMT
Thinking about carbon accounting and not sure where to begin?
Understanding and reporting your business's carbon footprint doesn't have to be overwhelming. Join our webinar and learn from real-world experts how to confidently track and report your emissions.
Key takeaways:
- Learn from real experience – A sustainability officer shares how she completed her first reports and pitfalls to avoid.
- Expert insights – Our Chief Carbon Officer reveals best practices to simplify reporting.
- Step-by-step guidance – Understand the difference between carbon accounting vs. carbon reporting and how to measure Scope 1, 2 and 3 emissions.
- Save time and reduce stress – Learn practical steps for data collection and how AI tools make the process faster and more accurate

Alex Whyte is Chief Carbon Officer and Co-Founder of Ideagen Carbon Accounting. He offers expertise from a decade of experience in top-tier corporate sustainability consulting with many of the worlds biggest brands, such as Thomson Reuters, Virgin Atlantic, and Moody's, helping these companies navigate complex carbon accounting and reporting challenges, and to deliver meaningful results on sustainability and ESG. He has an MSc in Climate Change, Management & Finance.

Jasmine Bhardwaj is a passionate Sustainability Officer at Ideagen, dedicated to integrating sustainable practices into business operations. With a background in psychology and tennis coaching, Jasmine brings fresh perspectives to the evolving world of sustainability. She is focused on integrating sustainable strategies into daily operations, reducing environmental impact, and fostering a culture of ESG and sustainability within the organization.
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